Mobile Website Strategy

Mobile phone users browse the Internet differently to computer users. The first stage in the process is identifying the optimum structure for your mobile website to align with the psychology of a mobile phone user while simultaneously driving visitor action. Our online marketing strategists will review your current website and create a mobile website strategy.

Mobile Website Information Architecture

Developing a mobile website requires a different style of information architecture to a standard web design. As part of the development process we will develop the optimum navigation and content display for the mobile phone user.

Mobile Website Copywriting

If required, our copywriters will rewrite the wording on your standard website in a mobile optimised format to ensure optimum user experience.

Call-To-Action Strategy

Similar to our standard web development process we ensure that all pages of your website include clear call-to-actions throughout to make it as easy as possible for time-poor mobile phone users to take action on your offer.

Auto-Discover Functionality

We update your standard website so that when a mobile phone user visits your website they are automatically redirected to the mobile version instead, ensuring an optimum visitor experience. This is how all of the big players do it, such as Google, Digg and Facebook, and this is what we will do for you.

Form Integration

We integrate mobile website forms into your mobile website so that visitors can contact you on the go.

Clickable Phone Numbers

We ensure that iPhone users can click on the phone number on your mobile website and make a phone call instantly.

SEO Integration

We ensure that your mobile website is optimised for SEO using best practice mobile SEO implementation.

Mobile Coding Implementation

Your mobile website will adhere to the latest mobile website standards.

Mobile Sitemap

We develop a mobile optimised XML sitemap and submit it to the major search engines.

Google Analytics

We setup and integrate Google Analytics into your mobile website so you can see a detailed breakdown of how your visitors are interacting with your mobile website, including conversion tracking.

Mobile Hosting

We help you setup hosting for your mobile website.

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